1. Assist Member Units in Purchasing Anti-epidemic Materials
新冠肺炎疫情在世界各地持续蔓延，丝绸主要生产国和消费国受到了不同程度的波及。2020年3月以来，联盟通过问卷、邮件和电话等形式，向成员单位了解所处现状及面临的困难，并发挥平台优势，协助成员单位应对疫情。联盟主席张国强向联盟副主席、意大利丝绸协会会长Stefano Vitali先生，联盟副主席、法国丝绸协会会长、爱马仕纺织控股总经理Xavier Lepingle先生，联盟副主席、巴西丝绸协会会长Renata Amano女士等致信问候，并赠送了真丝口罩等防疫物资，希望共克疫情，一切向好。
COVID-19 continued to spread all over the world, and the main silk producers and consumers were affected to varying degrees. Since March 2020, International Silk Union (ISU) has learned about the status quo and difficulties faced by member units through questionnaires, emails, and telephones, and used the advantages of platform to assist member units in responding to the epidemic. Zhang Guoqiang, chairman of ISU, sent a greeting letters to Stefano Vitali, vice chairman of ISU and president of Italian Silk Office, Xavier Lepingle, vice chairman of ISU, president of INTERSOIE France, and general manager of Holding Textile Hermès, Renata Amano, vice chairman of ISU and president of Brazilian Silk Association, and presented silk masks and other epidemic prevention materials, hoping to overcome the epidemic together and everything is going well.
Facing various uncertainties in the international market, on March 15, Xavier Lepingle sought help from ISU to import a batch of disposable medical masks from China, hoping to help find reliable suppliers and ensure smooth customs clearance. After the multi-channel contact and docking, strict selection of supplier qualifications by ISU, chairman unit Cathaya Group help to find the suppliers and assist export. On April 10, Holdings Textile Hermès successfully received the mask, the import price was reasonable, the product qualifications were good, and the order was handed over seamlessly, ensuring the smooth recovery and production of the enterprise.
2. Carry out the Survey of the "Impact of COVID-19 on International Silk Industry and Consumer Market Trends"
2020 年以来，联盟的部分交流活动开展受限。为研判国际丝绸产业及消费走势，联盟秘书处发起“新冠疫情对国际丝绸产业及消费市场走势”调研，对中国、意大利、日本、巴西、印度、泰国、越南、柬埔寨、老挝、印度尼西亚等 10 余个丝绸生产和消费国的丝绸企业及相关单位进行调查，问卷涉及企业生产经营现状、新冠肺炎对企业和国际丝绸产业的影响等方面，通过对参与国家和地区丝绸生产/消费数据、应对举措和专家观点的分析和总结，形成长达 41 页的中英文双语调研报告并在“世界丝绸网”进行发布，同时递呈各政府相关部门和行业组织。5 月 19 日，国际协会联盟 UIA官网刊发了国际丝绸联盟的《新冠疫情对国际丝绸产业及消费市场走势调研报告》，该报告在国际权威平台上得到了认可和进一步的传播推广。
Since 2020, some of the ISU activities have been restricted, in order to study the future trends of international silk industry and consumer market, ISU carried out the survey of "Impact of COVID-19 on International Silk Industry and Consumer Market Trends" among the silk enterprises and related units in more than 10 silk producing and consuming countries including China, Italy, Japan, Brazil, India, Thailand, Vietnam, Cambodia, Laos, Indonesia, etc. The questionnaire covers the basic information of the enterprise, and the impact of COVID-19 on the enterprise and international silk industry. Through the analysis and summary of the silk production/consumption data, response measures, and expert opinions of participating countries and regions, 41 pages of Chinese and English bilingual research report is formed, released on the "World Silk Website", as well as submitted to relevant government departments and industry organizations. On May 19, Union of International Associations (UIA) official website published the ISU survey report, the report has been recognized and further spread on the international authoritative platform.
3. ISU is Included in the Yearbook of International Organizations of UIA
2020 年 5 月，国际丝绸联盟被国际协会联盟 （UIA）收录，被《国际组织年鉴》认定为 C 类洲 际成员组织，成为 UIA 中首家秘书处设在中国的丝绸行业国际组织，也是目前UIA中最为活跃的国际性丝绸行业组织。国际协会联盟对国际丝绸联盟高度关注和认可，并将其视为正式的国际组织，将进一步强化国际丝绸联盟与国际组织和平台更深层次、更多元化的互动，推动对接国际协会、社会团体、政府部门和跨国企业等机构的合作进程，促进丝绸行业的信息共享。浙江省商务厅、杭州市政府等相关部门对联盟国际影响力的进一步提升给予了高度评价，特别是杭州市政府胡伟副市长批示：“此事件极大提升了杭州丝绸产业和这座城市的国际影响力，应予充分肯定！”。
In May 2020, after layers of approval and qualification recognition, ISU is included in the Yearbook of International Organizations of UIA, and was identified as a Type C organization (Intercontinental membership organizations), becoming the first silk international organization in the yearbook that the secretariat locates in China. UIA's paying attention and recognition to ISU, and regarding ISU as the formal international organization, will further strengthen the deeper and more diverse interaction between ISU and international organizations and platforms, promote the cooperation process of docking with international associations, social groups, government departments and multinational enterprises, enhance the information sharing in the silk industry. Department of Commerce of Zhejiang Province, Hangzhou Municipal Government and its relevant departments spoke highly of the further improvement of ISU international influence, "The event has greatly enhanced the international influence of Hangzhou silk industry and the city, which should be fully affirmed," said Hu Wei, deputy mayor of Hangzhou Municipal Government.
4. Assist China National Silk Museum Holding "2020 Silk Road Week"
"2020 Silk Road Week" was organized by National Cultural Heritage Administration, People’s Government of Zhejiang Province, undertook by Zhejiang Provincial Government Information Office, Zhejiang Provincial Department of Culture and Tourism, and Zhejiang Provincial Cultural Relics Bureau, executive organized by China National Silk Museum (NSM), and International Centre for Silk Road and Intercultural Communication, co-organized by International Silk Union, International Association for the study of Silk Road Textile, and Alliance of Silk Road Cultural Heritage Science and Technology. ISU assisted the "Silk Road Week" to formulate the "Management Measures for Franchised Merchants/Products and Designated Souvenirs", docked with designated souvenirs, published the magazine with the cover of "Silk Road Week", and released the "Invitation to the Activity Franchised Merchants and International Silk Boutique Exhibition". On June 19, 2020, the opening ceremony of "2020 Silk Road Week" home event was held at the NSM. Zhang Guoqiang, chairman of ISU, and Li Qizheng, secretary-general of ISU, were invited to attend the opening ceremony.
5. Jointly Held "International Silk Boutique Exhibition -- Silk Road Splendid" with NSM
“丝路锦绣：国际丝绸精品展”由国际丝绸联盟、中国丝绸博物馆 主办。作为“2020丝绸之路周”主场展览之一，本次展览邀请了Mulberries、Kei Meas、凯喜雅、经纶堂、达利和蚕缘等来自老挝、柬埔寨和中国的3个国家的6个企业品牌参展，展出了50余件具有品牌和地域代表性的展品，旨在促进世界各国、各地区在丝绸文化领域上的交流沟通，通过丝路品牌精品的展示，体现丝绸文化的博大精深，展览为期3个月。
"International Silk Boutique Exhibition-- Silk Road Splendid" is organized by International Silk Union and China National Silk Museum. As one of the home exhibitions of "2020 Silk Road Week", this International Silk Boutique Exhibition invited 6 companies (brands) from Laos, Cambodia and China, including Mulberries, Kei Meas, Cathaya, Jingluntang, High Fashion and Canyuan. At the exhibition, more than 50 exhibits with brand and geographical representation were exhibited, aiming to promote communication in the field of silk culture in various countries and regions of the world. Through the display of silk road brand boutiques, the broad and profound silk culture is reflected. The exhibition lasts for 3 months.
6. "2019 International Silk Union Members Assembly" was Selected as "Top 10" Cultural Events of Annual Report of Silk Road Cultural Heritage 2019
On June 19, 2020, "Top 10" Silk Road Cultural Events of Annual Report of Silk Road Cultural Heritage 2019 were officially released at the opening ceremony of "2020 Silk Road Week", and the 2019 International Silk Union Members Assembly held by ISU in Hangzhou, China, was also successfully selected as "Top 10" Cultural Events.
The Silk Road Cultural Events in Annual Report of Silk Road Cultural Heritage 2019 were selected 900 important events from 74,000 events related to the Silk Road. After human assistance, 125 related major cultural events was further selected. What’s more, considering the frequency of major events, network popularity, industry influence, media exposure and other factors, 8 international experts finally selected the "Top 10" Silk Road Cultural Events according to the voting results. The "Top 10" Cultural Events cover China, the United Kingdom, Germany, Japan, Colombia, Iran, Philippines, Azerbaijan and other countries, conveying the exchange and mutual learning of Silk Road culture across borders, races and civilizations, showing the diversity of Silk Road culture civilization.
7. Investigate the Impact of COVID-19 on Various Silk Industrial Processing
In the first half of 2020, ISU secretariat visited China Cocoon & Silk Exchange (raw silk exchange market), China Silk Town in Hangzhou (silk fabric wholesale market), Suhang Shouzhan (silk clothing wholesale market), some scenic spots and street merchants (silk tourism souvenir market) with Zhejiang Silk Association, understood the specific impact of the COVID-19 on various industrial processing, and provided suggestions for the policy formulation of related departments and the resumption of production of silk enterprises.
China Cocoon & Silk Exchange Administrative Committee of China Silk Town in Hangzhou
8. Initially Establish the Media Matrix of World Silk Website
In 2020, "World Silk Website", as the official website of ISU, practices the operating philosophy of "Communication & Cooperation, Development with Concerted Efforts", strengthens and improves the construction of local reporter stations, newly established the "World Silk Website - Nanchong Reporter Station", "Impact of COVID-19 on International Silk Industry and Consumer Market Trends", "Silk Road Week", "Silk Story" and other columns. At the same time, making full use of self-media channels, on the basis of the original official website and public account, added the Toutiao, Sohu, Baijia, and Penguin. Through the authorization of synchronous public account, the content is updated synchronously, and the media matrix of World Silk Website is initially established, realizes the multi-channel promotion, attracts more users and visits, and expands the audience.
In the first half of 2020, world silk website totally published nearly 200 articles, including 150 Chinese and 50 English. The visits to the website are about 16500, in which Chinese version attracts 13000 and English website 2000. We-chat public account published 130 articles, the whole reading amount is more than 100000, the highest amount of single reading is nearly 2000, subscribers are more than 7500. The cumulative reading volume of other self-media is about 290000 times.
世界丝绸网融媒体矩阵 Media matrix of World Silk Website
9. Daily Work of ISU Secretariat
In the first half of 2020, ISU secretariat handled a total of 125 emails, including 105 English and 20 Chinese, mainly to send Chinese industrial development situation and trade data to foreign member units, exchange information and condolences with member units during the epidemic, assist foreign member units to docking anti-epidemic materials, issue research notices and recall questionnaires, contact exhibitors of the International Silk Boutique Exhibition, and self construct of ISU secretariat, etc. At the same time, ISU secretariat designed and produced a Chinese and English version of the ISU brochure, which comprehensively introduced the development of ISU since its establishment through intuitive graphics to facilitate readers.
PDF | 国际丝绸联盟宣传册 Brochure of ISU
July 17, 2020